Today, Abhi and I are excited to announce Lancey’s $2M (CAD) seed round.
It hasn’t been that long since we started this journey. I remember getting a phone call from our Partner at Y Combinator informing us that we’ve been accepted to the Summer 2022 cohort. That was 6 months ago.
We started Lancey because the current process of how B2B buyers evaluate software is frustrating and incredibly time-consuming. Buyers typically evaluate 4 competitors on average, having to sit through discovery, pricing and demo calls before they can even try the product out for themselves. Imagine doing this every time you’re tasked with purchasing new software. This alone sounds like a full-time job at times.
In 2022, the funding market has drastically shifted. Companies are spending a close eye on profitability, extending their runways, and cutting unnecessary spend. In an era of responsible spending, the modern buyer will hold an even greater role in how software is bought. The modern buying experience is fundamentally changing, for the better.
It’s becoming more and more common for buyers to have already tried or used the product before they even talk to a sales person. The path to purchasing a software is no longer linear and a new growth playbook is emerging.
Lancey is enabling forward thinking go-to-market (GTM) teams to launch interactive product demos that allow buyers to try the product before they talk to a single sales person. The product is now the sales conversation itself. You can test drive a car before you buy it, why should purchasing software be any different.
We're on a mission to kill the book a demo button once and for all.
A major thank you to all of our customers that have been vocal suggesting product updates, finding bugs (oops), and trusting us so far. This one's for you. We’re just getting started. Lastly, a big thank you to our amazing investors in joining us on this journey.We welcome Panache Ventures, Union Capital, Y Combinator, Garage Capital and other notable angels in this round.
